It used to be that messaging, which gained popularity as simple texting or Short Message Service (SMS), was just for teens—a way for them to interact in real-time via their own shorthand tech-speak.
Enter: Multimedia Message Service (MMS), enabling wireless consumers to incorporate images and video into their messages. Suddenly, the picture changes—more options translate to more uses; more uses translate to more users; and more users translate to a surge in MMS. Now messaging is not just for teens. Adults, media organizations and B2C and B2B companies are tapping into the market potential MMS offers.
Read the full article on RCR Wireless News
