Successful campaigns such as the My Coke Rewards® program and American Idol™ voting have made Common Short Codes (CSCs) familiar to most Americans. Though such campaigns are typically conducted on a national scale, carriers are pursuing innovative ways of using CSCs to tap into local markets.
This year, 88 percent of marketers plan to utilize mobile marketing as part of their overall strategy, according to a survey from the Association of National Advertisers and the Mobile Marketing Association. In fact, U.S. mobile advertising spending is projected to exceed $1 billion by the end of 2011, according to Forrester Research.
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