With price wars dominating the mobile market, MVNOs have to find a way to build customer loyalty and make sure their customers don’t flee when a better mobile offer shows up. Acquiring ‘cheap’ customers can be great for customer acquisition, but running after £10.00 customers should get MVNOs thinking and worrying about the long-lasting impact on their profitability and sustainability.

Out on the mean streets of consumer mobile, succeeding with an MVNO proposition is tough in a market where there is little to differentiate yourself on other than price. Whilst it may be a bloody business in the consumer world, B2B offers a different story. David Dungay went to find out how the Channel can add value to their propositions with MVNO’s.