Text messaging captivated the world in the 1990s and quickly became one of the most prevalent forms of communication globally. Despite the widespread growth of SMS, not much of the technology has changed since it was first released almost three decades ago. 

Written by Tim Banks, Editor of the Mobile Industry Eye. 

Mobile messaging has had a big year. Where once email was the preferred way for brands to communicate, it’s messaging that is now proving itself as the most effective channel through which to ‘speak’ to consumers. Not just as a marketing function but at all points throughout a customer’s journey. 

In our industry there’s certainly no shortage of articles, predictions, or hypotheses for the next generation of networks. In fact, there’s so much talk, that 7G is already a moniker appearing in industry rags, and I’m sure a little more research would have revealed even more sequential "G" references.

Dear Operator,
Technology and the way we communicate through it are evolving, but it seems you’re just standing still. I’m not sure if you’ve noticed, but as a consumer I can tell you that when we’re given more, we expect more. 

The telecommunications industry has evolved drastically since the first mobile phone call was placed more than 45 years ago during an era where only the wealthiest of consumers owned a mobile phone.