With Over-The-Top (OTT) applications like WhatsApp and BlackBerry Messenger posing a significant threat co operators' legacy messaging services, the need for mobile network operators to fight back is essential. But what is the best strategy?
Operators' responses have ranged from taking a wait-and-see approach co launching OTT-like services in an effort to compete.
With IP-based communication options more prevalent than ever, a growing number of operators are turning to Rich Communication Services (RCS) - known by the brand name "joyn"-to maintain subscriber loyalty and squash competition from OTT services.
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