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Aug 12, 2024 Mark Warchol

The Power of Thinking Small

Volkswagen’s iconic "Think Small" campaign, which launched the Bug in the 1960s, still holds a valuable lesson for today’s mobile network operators (MNOs) in smaller markets: significant gains often stem from focusing on smaller, manageable changes rather than solely on grand visions.

In telecommunications, where the excitement often revolves around next-generation technologies, impactful strategies frequently involve addressing immediate, CCA Voice Magazine Logo manageable pain points—those that, if overlooked, have the potential to escalate, consuming more time and resources later.


Small Cloud Steps Deliver Efficiency Leaps

The adoption of virtualized and cloud-native services offers significant strategic benefits in reducing both capital expenditures and operational expenditures. Transitioning from physical hardware to virtual resources not only cuts down on costs associated with hardware procurement, maintenance, and upgrades but also boosts operational efficiency. Virtualization allows multiple network functions to run on a single server, while cloud-native architectures enable containerized applications to share operating systems, reducing overhead and enhancing performance. These technologies streamline routine tasks such as backups, updates, and system monitoring through automation, lowering energy consumption and minimizing human errors. This shift enables staff to focus on strategic initiatives that drive growth and innovation. Even transitioning one solution, particularly within your messaging network, can deliver immediate benefits.

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Build Then Bundle for the Biggest Impact

Selecting the right vendor is crucial. Opting for integrated bundled services developed by the same provider ensures that these services work together seamlessly, enhancing both performance and reliability. Unlike fragmented solutions that cobble together disparate thirdparty services, integrated bundles are designed from the ground up to ensure optimal compatibility and functionality. This simplifies the procurement process, reduces management complexity, and eliminates the common pitfalls associated with handling multiple supplier relationships. By consolidating technology with a single vendor’s comprehensive solutions, operators can streamline operations, reduce points of failure, and focus on scaling their business efficiently.

Read the full article in the CCA Voice online or download the pdf.

Published by Mark Warchol August 12, 2024
Mark Warchol