It's clear that mobile marketing is here to stay. More and more companies, regardless of size, are creating mobile-friendly sites and launching SMS campaigns to enhance their marketing efforts. In ...
Today's teenagers will text close to 2 million words over their lifetime, according to a new study by Net Voucher Codes. It concludes that mobile users send an average of 4 texts a day, each ...
As use of over-the-top (OTT) communications services continues to grow, demand for wireless data has soared. Today’s mobile network operators, while making infrastructure investments to meet this ...
With extreme weather conditions affecting many Americans this summer, including devastating tornadoes in Oklahoma, destructive wildfires in Arizona, and flash flooding throughout the eastern part of ...
With hurricane season upon us, FEMA is releasing new ads to educate the public about Wireless Emergency Alerts (WEA), also known as the Commercial Mobile Alert System (CMAS). Throughout Hurricane ...
I often write about how OTTs can suffer from quality of service issues that operator-provided, standards-based services do not. I ran across an article last week that illustrates this point quite ...
Mobile users sent more messages with OTTs in 2012 than with SMS, according to a new research from Informa. It states that third-party app users sent an average of 19.1 billion messages per day in ...
