The days of delighting subscribers with standard voice and messaging are gone. Today, smartphone adoption and the technology advancements that have succeeded it have created new competitors, increased consumer demand and disrupted traditional business models 

Advancements in virtualization have drastically improved the way mobile network infrastructure can and should be built. Making the move from managing a physical hardware infrastructure environment to a virtualized software infrastructure environment greatly reduces CAPEX, but also can result in increased OPEX savings as the responsibility for the maintaining service shifts to the cloud provider. 

Now that we understand the challenges for today's telcos, we understand that, in order to succeed, telcos need to embrace the changes and challenges within their market. Yes, consumers want different solutions and services than they did a decade ago. Yes, voice calls and SMS messaging will no longer be the core component of increasing ARPU. Yes, the Over-The-Top (OTT) players have changed the game with their innovative eye and quick-to-market solutions.

As our team gets ready for day two here in Atlanta for CCA's Global Expo, I wanted to take a moment to encourage you to attend all of the panel sessions during the Expo, but particularly to invite you to hear from my colleague, Lini Karmarkar, and myself.

Network Operators Face growing pressure to maintain average revenue per user (ARPU) in the face of increased data demands and competition from new, “over-the-top” (OTT) service providers such as Skype ad WhatsApp…