EYE Views: Messaging 2020

Written by Tim Banks, Editor of the Mobile Industry Eye. 

Mobile messaging has had a big year. Where once email was the preferred way for brands to communicate, it’s messaging that is now proving itself as the most effective channel through which to ‘speak’ to consumers. Not just as a marketing function but at all points throughout a customer’s journey. 

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Your Customer’s Future: Highlights from CCA’s Convention

The Competitive Carriers Association (CCA) held its 2019 Annual Convention last week at the Omni Providence Hotel. We were thrilled to once again support the CCA as a Pinnacle sponsor this year and excited to have the chance to meet with many of our U.S. customers, partners and colleagues to discuss smart investments for the wireless customer's future. 

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Interop exec highlights RCS opportunity, hurdles

Written by Diana Goovaerts, US Editor at Mobile World Live.

LIVE FROM CCA ANNUAL CONVENTION, PROVIDENCE, RHODE ISLAND: Interop Technologies executive Josh Wigginton tipped adoption of rich communication services (RCS) to accelerate as operators focus on opportunities around application-to-person messaging, but cautioned hurdles still remain.

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2019: The Year that RCS Comes of Age

Despite being more than 10 years old, Rich Communication Services, or RCS, will finally come of age in 2019. RCS is the GSMA-backed messaging successor to SMS, enabling new features like group chat, read receipts, is-typing indicators, and media file sharing. 

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