EYE Views: Messaging 2020

Written by Tim Banks, Editor of the Mobile Industry Eye. 

Mobile messaging has had a big year. Where once email was the preferred way for brands to communicate, it’s messaging that is now proving itself as the most effective channel through which to ‘speak’ to consumers. Not just as a marketing function but at all points throughout a customer’s journey. 

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US national carriers form an RCS messaging JV

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Sprint, T-Mobile US, Verizon and AT&T are going all-in on RCS, with a new joint venture to enable cross-carrier RCS messaging.

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Your Customer’s Future: Highlights from CCA’s Convention

The Competitive Carriers Association (CCA) held its 2019 Annual Convention last week at the Omni Providence Hotel. We were thrilled to once again support the CCA as a Pinnacle sponsor this year and excited to have the chance to meet with many of our U.S. customers, partners and colleagues to discuss smart investments for the wireless customer's future. 

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Application-to-person messaging is driving RCS adoption globally

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At the 2019 Competitive Carriers Association Convention, Josh Wigginton, VP of product management at Interop Technologies, spoke about the future of Rich Communication Services (RCS), which despite a slow adoption, is now picking up as business use cases become more evident.

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Interop exec highlights RCS opportunity, hurdles

Written by Diana Goovaerts, US Editor at Mobile World Live.

LIVE FROM CCA ANNUAL CONVENTION, PROVIDENCE, RHODE ISLAND: Interop Technologies executive Josh Wigginton tipped adoption of rich communication services (RCS) to accelerate as operators focus on opportunities around application-to-person messaging, but cautioned hurdles still remain.

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