Dear Operator,
Technology and the way we communicate through it are evolving, but it seems you’re just standing still. I’m not sure if you’ve noticed, but as a consumer I can tell you that when we’re given more, we expect more. 

Is RCS really a richer experience than SMS? If so, what makes it “richer”? For starters, Rich Communication Services (RCS) is the functional foundation for a new messaging platform to be built upon, and this platform enhances just about every component of simple Short Message Services (SMS). 

Rich Communications Services (RCS) is an IP Multimedia Subsystem (ISP)-based platform that enables the delivery of communication services beyond the traditional voice and SMS services.

The CCA’s recent Mobile Carriers Show brought together regional and rural carriers from across the U.S. to discuss the challenges impacting their businesses and discover new ways to create value for their brands. A key highlight of the show was the “Pitch Perfect Keynote Lunch” that challenged six companies to pitch their best revenue generating solutions for carriers, in six minutes or less.

The days of delighting subscribers with standard voice and messaging are gone. Today, smartphone adoption and the technology advancements that have succeeded it have created new competitors, increased consumer demand and disrupted traditional business models